Kellogg’s Breakfast Pledge is back with the new campaign ‘Bade Sapno Ki Sahi Shuruat’ and #Feedingdreams

Kellogg’s known for its Kellogg’s Corn Flakes and Chocos brand is back with its new campaign – Bade Sapno Ki Sahi Shuruat – and roped World No 1 Saina Nehwal to spread awareness about the importance of a healthy breakfast and a nutritious diet. 

Kellogg’s also launched this year’s edition of the Kellogg’s Breakfast Pledge in which Kellogg’s will gift 1 breakfast to a underprivileged child for every breakfast pledge taken by you. Take the Kellogg’s Breakfast pledge of having a full and healthy breakfast daily by giving a simple missed call on 

09227492274

Last year the company had gifted approximately 400000 breakfasts to children across six metros. This year the company has decided to scale up the initiative and plans to gift 1 million breakfast to school kids in six major metros – Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. The initiative will cover approximately 8500 schoolchildren who will receive a Kellogg’s breakfast over a period of 120 days. The company has tied up with local NGOs to reach the underprivileged children in these metros.

Realising that 72% Indians start their day with a nutritionally inadequate breakfast, Kellogg’s embarked on the Power of Breakfast Initiative to spread the awareness about the importance of a balanced breakfast especially for achieving your dreams. The ‘Bade Sapno Ki Sahi Shuruat’ #Feedingdreams campaign is aimed at spreading this awareness among Indians.

With Saina Nehwal as the brand ambassador, the company is definitely trying to stike a chord with the young educated working class of these metro. Saina flagged off the Kellogg’s Breakfast Van, which will so be travelling to your city. Therefore, do you bit and give a missed call on 09227492274.

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Food Panda is sending chocolates and flowers to loyal customers whose orders got delayed

Loyal foodpanda customers in Bangalore, where the company was running promotions for the month of July, will be treated with flowers and chocolates if their orders had been delayed during the promotion period.

FoodPanda is apologising for the glitches in service and is sending apology letters to customers and is asking for ‘one more chance’ to delight its customers. Here’s what the card looks like.

One of my friends just received this bouquet of flowers and chocolates.

The app based food ordering services is leaving no stone unturned in delighting its customers amid increasing competition from TinyOwl and Zomato. 

Each of these is running promotions to acquire new customers and going by the offers which were available during the month of Ramadan, TinyOwl had teamed up with Pista House to deliver Haleem, food lovers are in for a treat as the festive season approaches in India.

Have you got any such surprise from the new age start-ups? Use the comment section to let us know.

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Tover – New Android App based startup – promises peer to peer delivery in Bangalore

Tover is a brand new concept aimed at simplifying local delivery. You can send any package to any other location by simply clicking a photo of the item to be delivered and Tover will pick up the item from you place. It will then pack it and send you item via the most efficient courier service.

The company currently provides services in Bangalore. You can download the app here.

This is a really unique concept because it’s eventually a sort of aggregator service for local courier and logistics providers. Since you basically have to click photos of what you want to send, and the App takes care of everything else, you save a lot of time filling out specs on what you are sending and finding the cheapest courier.

The company is currently offering your first shipment for free and dominoes coupons to go with it.

The logistics and delivery space is seeing a lot of startups emerging of late, but this app really holds some promise. How well they can deliver on the cost and how quickly they can build scale is something only time will tell.

If you have given this app a try, post your experience for others to see.

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Airtel launches 4G services. Partners with Flipkart and Samsung to take services to 296 cities!

Looks like Airtel has taken the first mover’s advantage over Reliance Jio by launching its 4G services across 296 cities in India. Reliance Jio is slated to launch its 4G services in December later this year.

Airtel was so far offering its 4G services in select cities starting with Kolkata offering high speed data services for India’s growing smartphone users. Interestingly Airtel has partnered with Samsung and Flipkart to take its 4g services to the customers. With these strategic partnerships in place Airtel seems to have addressed to two main hurdles to new technology adoption in India – the availability of 4G enabled handsets and the distribution channel to take its services to the customers.

Going by recent trends looks like Airtel will provide 4G enabled smartphones manufactured by Samsung at a competitive subsidized rates over Flipkart. It might make these bundled services available through flash sales which have become fairly popular with smartphone manufacturers like One +1 and Micromax for its YUreka and YUphoria series of phones.

Reliance Jio was also reported to have entered into partnership with Samsung and LG to manufacture 4G enabled devices to be bundled with its services, but it was however planning to take these services to the customers via its network of 400 plus Reliance Digital, Reliance Trends and reliance Fresh store. With its partnership with Flipkart, Airtel will now enjoy wider and faster reach to its customers. The company claims to be able to provide 4G SIM cards to customers in 4hrs which is considerable improvement over the 24hr activation cycle achieved via traditional telecom distribution channels.

With its launch of 4G services, check Airtel’s current 4G offerings in your city, Airtel has now covered the entire gamut of digital services ranging from 2G, 3G & 4G services along with the Digital Wallet, DTH, Data Card, Leased line and Fixed Line services.

With other major pan India telecom operators like Idea Cellular and Vodafone yet to launch their services the sector is only starting to heat up and consumers can expect many discounts and offers in the coming months.

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Geocaching - Combining Adventure and social media for Brand Promotions Part 2/2

Geocaching promotions mentioned in first part of the post are not only limited to big brands, many small business owners have also decided to join in on the fun and create geocaches within their business. For instance while looking for Geocaches you may stumble across one in a local bar. You ask the bartender for the secret container and he will pull out the geocache for you to look at and exchange items. This gets you to their bar and once you are there food and drinks follow. 

Placing a Geocache in your business is a great way to attract new customers especially for businesses like restaurants, book stores and other retail locations since you generally have geocachers with special interests in the items or general vacationers tracing specific geocaches. It gets customers in the door and from there it’s up to you to convert them. It’s a great way to get people into your business with zero marketing costs.

Geocaching is a great opportunity for the tourism industry as many geocachers make geocaching part of their vacation plans; some may even design their own vacation around tracking and retrieving hidden treasures. Many travel agents and vacation resorts have started designing small geocaching campaigns or maintain special geocaches at their hotels. There is an excellent opportunity for developing local business around geocaching. Local cafes can maintain exclusive merchandise from a particular tourist destination and follow up with related services like tourist guides, sightseeing etc.

Indian state owned tourism development corporations can also take a cue from geocaching to promote local tourism. Geocaching program can be designed to promote heritage sites and eco conservation programs. It can also be used to educate the global community about the India’s natural and cultural heritage and promote conservation efforts globally. Such activities especially appeal to young travellers and can be used to develop adventure tourism.        

                                              

Geocaching is essentially a high involvement and challenging activity which coupled with digital media and technology creates a great opportunity for Co-Branding and marketing initiatives at minimal costs. With the ever growing community of geocachers and ease of setting up and tracking such promotions geocaching is an interesting proposition for marketers worldwide.  

Geocaching is still to establish itself in India, but there are quite a few geocaches available like the one at Sanjay Gandhi National park in Mumbai, Lavasa Hill City near Pune, Taj Mahal in Agra and at the Kumbhalgarh Fort. Do you want to be the first one to locate and retrieve these treasures? Join the community at http://www.geocaching.com/

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Geocaching - Combining Adventure and social media for Brand Promotions Part 1/2

Social Media engagement programs often use games or contests to promote new products or to increase brand recall within its target audience. However, with brands increasingly targeting the same group of customers with frequent and undifferentiated social marketing programs, both the quality of engagement and the affiliation towards a brand is decreasing. Moreover, such campaigns can be easily manipulated and with SEO already ensuring selective targeting, marketers may not be able to gauge the market sentiment comprehensibly. 

Techies and Social Media junkies pulling all nighters playing games or chatting in front of flat screen monitors, while being bombarded with advertisements don’t really conjure an image of a real brand building exercise. 

Enter Geocaching. 

Geocaching is a global adventure treasure hunt that combines outdoors, technology and digital media. Geocachers navigate to a specific set of GPS coordinates using their GPS-enabled devices to find a geocache (container) hidden at that location. Once you find the Geocache you write in a log book saying “I was here” and exchange a small toy or trinket (give one take one). Currently there are more than 6 million geocachers globally tracking more than 2 millions geocaches. 

Anyone can a make their own geocaching account at http://www.geocaching.com, download their tracking app and start searching for geocaches near your location or by size and difficulty. 

This is a huge potential opportunity for marketers to create a highly engaging promotion campaign for their brands at virtually zero costs as geocachers create and propagate the challenge themselves. Companies can create their own geocaches which contain their merchandise and ask geocachers to enter their experiences in a log book. The hunt will involve passionate people who can then be asked to post images and experiences to create a buzz about their brand. 

In one such brand building exercise geocaching.com created a customized, digital, all-inclusive marketing program for DoubleDay, publishers of John Grisham, to promote his new book ‘The Racketeer’. The challenge required participants to keep 5000 golden John Grisham Geocoins moving across US. When one participant finds a geocoin he moves it to another location. The participants were asked to upload photographs of their geocoins and eleven best photographs won personally Autographed exclusive copies of the book and a real gold coin. DoubleDay gained 72,000 new real Facebook fans and increased their reach by 220% in just a couple of months! 

In another similar and ongoing challenge by Jeep’s Travel Bugs campaign, geocachers are moving miniature Rock Crystal Pearl Jeep Commander models across US. The company placed approximately 8,000 Jeep Travel Bugs in caches across different terrains. Geocachers locate and move the Jeep travel Bug to its next destination. The current locations of some of these geocaches can be tracked at http://jeep.geocaching.com/track/history.aspx. Geocachers are asked to upload creative photographs of these models to their website and Jeep uses these for its branding program and to keep the challenge alive. 

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