Kellogg’s Breakfast Pledge is back with the new campaign ‘Bade Sapno Ki Sahi Shuruat’ and #Feedingdreams

Kellogg’s known for its Kellogg’s Corn Flakes and Chocos brand is back with its new campaign – Bade Sapno Ki Sahi Shuruat – and roped World No 1 Saina Nehwal to spread awareness about the importance of a healthy breakfast and a nutritious diet. 

Kellogg’s also launched this year’s edition of the Kellogg’s Breakfast Pledge in which Kellogg’s will gift 1 breakfast to a underprivileged child for every breakfast pledge taken by you. Take the Kellogg’s Breakfast pledge of having a full and healthy breakfast daily by giving a simple missed call on 

09227492274

Last year the company had gifted approximately 400000 breakfasts to children across six metros. This year the company has decided to scale up the initiative and plans to gift 1 million breakfast to school kids in six major metros – Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. The initiative will cover approximately 8500 schoolchildren who will receive a Kellogg’s breakfast over a period of 120 days. The company has tied up with local NGOs to reach the underprivileged children in these metros.

Realising that 72% Indians start their day with a nutritionally inadequate breakfast, Kellogg’s embarked on the Power of Breakfast Initiative to spread the awareness about the importance of a balanced breakfast especially for achieving your dreams. The ‘Bade Sapno Ki Sahi Shuruat’ #Feedingdreams campaign is aimed at spreading this awareness among Indians.

With Saina Nehwal as the brand ambassador, the company is definitely trying to stike a chord with the young educated working class of these metro. Saina flagged off the Kellogg’s Breakfast Van, which will so be travelling to your city. Therefore, do you bit and give a missed call on 09227492274.

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Food Panda is sending chocolates and flowers to loyal customers whose orders got delayed

Loyal foodpanda customers in Bangalore, where the company was running promotions for the month of July, will be treated with flowers and chocolates if their orders had been delayed during the promotion period.

FoodPanda is apologising for the glitches in service and is sending apology letters to customers and is asking for ‘one more chance’ to delight its customers. Here’s what the card looks like.

One of my friends just received this bouquet of flowers and chocolates.

The app based food ordering services is leaving no stone unturned in delighting its customers amid increasing competition from TinyOwl and Zomato. 

Each of these is running promotions to acquire new customers and going by the offers which were available during the month of Ramadan, TinyOwl had teamed up with Pista House to deliver Haleem, food lovers are in for a treat as the festive season approaches in India.

Have you got any such surprise from the new age start-ups? Use the comment section to let us know.

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Tover – New Android App based startup – promises peer to peer delivery in Bangalore

Tover is a brand new concept aimed at simplifying local delivery. You can send any package to any other location by simply clicking a photo of the item to be delivered and Tover will pick up the item from you place. It will then pack it and send you item via the most efficient courier service.

The company currently provides services in Bangalore. You can download the app here.

This is a really unique concept because it’s eventually a sort of aggregator service for local courier and logistics providers. Since you basically have to click photos of what you want to send, and the App takes care of everything else, you save a lot of time filling out specs on what you are sending and finding the cheapest courier.

The company is currently offering your first shipment for free and dominoes coupons to go with it.

The logistics and delivery space is seeing a lot of startups emerging of late, but this app really holds some promise. How well they can deliver on the cost and how quickly they can build scale is something only time will tell.

If you have given this app a try, post your experience for others to see.

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Airtel launches 4G services. Partners with Flipkart and Samsung to take services to 296 cities!

Looks like Airtel has taken the first mover’s advantage over Reliance Jio by launching its 4G services across 296 cities in India. Reliance Jio is slated to launch its 4G services in December later this year.

Airtel was so far offering its 4G services in select cities starting with Kolkata offering high speed data services for India’s growing smartphone users. Interestingly Airtel has partnered with Samsung and Flipkart to take its 4g services to the customers. With these strategic partnerships in place Airtel seems to have addressed to two main hurdles to new technology adoption in India – the availability of 4G enabled handsets and the distribution channel to take its services to the customers.

Going by recent trends looks like Airtel will provide 4G enabled smartphones manufactured by Samsung at a competitive subsidized rates over Flipkart. It might make these bundled services available through flash sales which have become fairly popular with smartphone manufacturers like One +1 and Micromax for its YUreka and YUphoria series of phones.

Reliance Jio was also reported to have entered into partnership with Samsung and LG to manufacture 4G enabled devices to be bundled with its services, but it was however planning to take these services to the customers via its network of 400 plus Reliance Digital, Reliance Trends and reliance Fresh store. With its partnership with Flipkart, Airtel will now enjoy wider and faster reach to its customers. The company claims to be able to provide 4G SIM cards to customers in 4hrs which is considerable improvement over the 24hr activation cycle achieved via traditional telecom distribution channels.

With its launch of 4G services, check Airtel’s current 4G offerings in your city, Airtel has now covered the entire gamut of digital services ranging from 2G, 3G & 4G services along with the Digital Wallet, DTH, Data Card, Leased line and Fixed Line services.

With other major pan India telecom operators like Idea Cellular and Vodafone yet to launch their services the sector is only starting to heat up and consumers can expect many discounts and offers in the coming months.

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