Kellogg’s known for its Kellogg’s
Corn Flakes and Chocos brand is back with its new campaign – Bade Sapno Ki Sahi
Shuruat – and roped World No 1 Saina Nehwal to spread awareness about the
importance of a healthy breakfast and a nutritious diet.
09227492274
Last year the company had gifted
approximately 400000 breakfasts to children across six metros. This year the
company has decided to scale up the initiative and plans to gift 1 million
breakfast to school kids in six major metros – Mumbai, Delhi, Bangalore,
Hyderabad, Chennai and Kolkata. The initiative will cover approximately 8500 schoolchildren
who will receive a Kellogg’s breakfast over a period of 120 days. The company has
tied up with local NGOs to reach the underprivileged children in these metros.
Realising that 72% Indians start
their day with a nutritionally inadequate breakfast, Kellogg’s embarked on the
Power of Breakfast Initiative to spread the awareness about the importance of a
balanced breakfast especially for achieving your dreams. The ‘Bade Sapno Ki
Sahi Shuruat’ #Feedingdreams campaign is aimed at spreading this awareness among Indians.
With Saina Nehwal as the brand ambassador,
the company is definitely trying to stike a chord with the young educated
working class of these metro. Saina flagged off the Kellogg’s Breakfast Van,
which will so be travelling to your city. Therefore, do you bit and give a
missed call on 09227492274.
